For the sake of promoting The Simpsons movie, which took 18 years in the making, 7-11 actually changed some of its stores' name into Kwik-E-marts... and so does some of its products.
Trivia: Kwik-E-Mart is a fictional convenience store in the Simpsons which is owned by Apu Nahasapeemapetilon.
Its a good marketing strategy for the Simpsons movie, though, since 7-11 stores are like mushrooms which boom anywhere. The company has more than 25,000 franchised stores scattered world wide. And in the US and Canada alone, there over a thousand 7-11 stores that cater to more than 6 million customers 24/7.
So imagine how many people would actually know that the Simpsons movie would come to existence and imagine how many of these people who buy regularly in 7-11 would be watching it.
Count me in!
