Squishees = Slurpees

For the sake of promoting The Simpsons movie, which took 18 years in the making, 7-11 actually changed some of its stores' name into Kwik-E-marts... and so does some of its products.

Trivia: Kwik-E-Mart is a fictional convenience store in the Simpsons which is owned by Apu Nahasapeemapetilon.

Its a good marketing strategy for the Simpsons movie, though, since 7-11 stores are like mushrooms which boom anywhere. The company has more than 25,000 franchised stores scattered world wide. And in the US and Canada alone, there over a thousand 7-11 stores that cater to more than 6 million customers 24/7.

So imagine how many people would actually know that the Simpsons movie would come to existence and imagine how many of these people who buy regularly in 7-11 would be watching it.

Count me in!

kegler747 said... said:

July 10, 2007 at 9:56 AM

Question: Will 711 also change the name of some of its stores here in Manila? I love to go to one!

Ary said... said:

July 10, 2007 at 9:57 AM

Me too!

kegler747 said... said:

July 13, 2007 at 11:01 AM

Only 12 days from now before the much awaited movie of the year which took 18 years in the making :)

Template by Oriol Sanchez | blogger template by blog forum